Today I started my new diet – just for sheets and giggles (and to support my girlfriend really since she started a week ago).

The diet is called the “Velocity Diet” and the idea is to suck down a ton of protein while doing your very best to take in enough nutrients, fiber, and other “stuff” not provided by all that protein.  And how do you get all that protein?  Simple, you buy the very best… from the very website expounding and touting this very diet.  Oh yes, and we must not forget the other supplements that will help with the diet, which are also conveniently found in the online-store of this same website.

This Website is a Perfect Example of “Moving the Free Line” (a Term Popularized by Eben Pagan)

It’s brilliant really.  This website, Testosterone Nation Warning» , is a website where tons of well-established nutrition, exercise, and other related fields experts come together and post quality (and I mean HIGH quality) content.  So valuable that many folks can’t believe they are just giving away for free!

I am an Alphamale - Hear Me Roar!

As a matter of fact, I remember coming on this website over 10 years ago, when I was still in high school, weighing in at a scrawny 140 pounds and trying to make it to the varsity cross-country team, and wondering to myself, “How in the world are they able to be giving away all this information for free?  How do these experts get paid??”

But heck, I wasn’t about to say anything.  I just kept on quietly reading and soaking up all this awesome free information. It became my workout bible – THE place I went to whenever I had a question on anything workout/nutrition related.  I became a LOYAL fan -  all the while praying that they never go out of business.

Well, 10 years later, they are still around and I now know why.

Their Backend…

A quick look at my receipts from shopping at their online store, populated by tons of cutting edge supplements (all legal by the way…), will give you a quick idea at exactly how they manage to stay afload all these years

This website is an epitome of giving away quality content and information upfront, establishing itself as the #1 source for quality (free) content, generating loyal readership, creating a nice sized fanbase, and hitting them up for (also high quality) backend products that are in tune with their (free) frontend. Read it again»

This follows Eben’s “move the free line” (meaning give away valuable content upfront – for free – so you can hit them up later in the backend for sales) to the ‘T’.

You’d be very well served to examine their amazing model (which again, was developed over 10 years ago) and at the same time, check out their awesome articles.  Who knows, maybe you’ll decide to do the Velocity diet with me.  At the very least, I am sure you’ll pick up some great health tips

To your success and to your health,

Raymond

P.S. I should write them and tell them to come up with some form of forced continuity program – like getting on an auto-ship program for their supplements, signing up for newsletters, SOMETHING!