I just came across this awesome article by Ian Lurie on how to tell if a SEO firm is a fraud. In this day and age, search engine optimization (SEO) is increasing in popularity because of the promises of “free traffic” (Come on, who wouldn’t want free traffic right?)

Unfortunately, that gives way to scammers looking to take advantage of client’s:

• The powerful lure of free traffic when they are paying $$$ for other marketing streams like AdWords
• Lack of knowledge when it comes to SEO

As such, ridiculous claims are stated and false promises are made.

One perfect example was when we consulted with Robert Kiyosaki, author of Rich Dad, Poor Dad.  His marketing director at the time told us that they spoke with another SEO firm who promised them top rankings for terms like, “401k”, “credit cards”, “financial freedom”, etc…   All within a couple of weeks.

This is laughable because these markets are already dominated by what I like to call “800-lb gorillas” who not only have deep pockets but also are very SEO-savvy.  To try and knock them off of their perch would take a ridiculous amount of time, energy, and money.

Doable maybe in a year or two (maybe with Robert’s resources and our expertise), but certainly not a few weeks.

Anyway, Ian shares the same sentiments and he touched on four “run-the-other-way” signs that a SEO firm is full of horse-sh*t and you shouldn’t waste your money hiring them for your SEO needs.  Take a look at his enlightening article on SEO Fraud.

And next time, rather than getting ripped off by SEO quacks… hire our SEO services instead

Raymond Fong