My Diet & a Perfect Example of “Moving the Free Line”
ByToday I started my new diet – just for sheets and giggles (and to support my girlfriend really since she started a week ago).
The diet is called the “Velocity Diet” and the idea is to suck down a ton of protein while doing your very best to take in enough nutrients, fiber, and other “stuff” not provided by all that protein. And how do you get all that protein? Simple, you buy the very best… from the very website expounding and touting this very diet. Oh yes, and we must not forget the other supplements that will help with the diet, which are also conveniently found in the online-store of this same website.
This Website is a Perfect Example of “Moving the Free Line” (a Term Popularized by Eben Pagan)
It’s brilliant really. This website, Testosterone Nation Warning» , is a website where tons of well-established nutrition, exercise, and other related fields experts come together and post quality (and I mean HIGH quality) content. So valuable that many folks can’t believe they are just giving away for free!
I am an Alphamale - Hear Me Roar!
As a matter of fact, I remember coming on this website over 10 years ago, when I was still in high school, weighing in at a scrawny 140 pounds and trying to make it to the varsity cross-country team, and wondering to myself, “How in the world are they able to be giving away all this information for free? How do these experts get paid??”
But heck, I wasn’t about to say anything. I just kept on quietly reading and soaking up all this awesome free information. It became my workout bible – THE place I went to whenever I had a question on anything workout/nutrition related. I became a LOYAL fan - all the while praying that they never go out of business.
Well, 10 years later, they are still around and I now know why.
Their Backend…
A quick look at my receipts from shopping at their online store, populated by tons of cutting edge supplements (all legal by the way…), will give you a quick idea at exactly how they manage to stay afload all these years 
This website is an epitome of giving away quality content and information upfront, establishing itself as the #1 source for quality (free) content, generating loyal readership, creating a nice sized fanbase, and hitting them up for (also high quality) backend products that are in tune with their (free) frontend. Read it again»
This follows Eben’s “move the free line” (meaning give away valuable content upfront – for free – so you can hit them up later in the backend for sales) to the ‘T’.
You’d be very well served to examine their amazing model (which again, was developed over 10 years ago) and at the same time, check out their awesome articles. Who knows, maybe you’ll decide to do the Velocity diet with me. At the very least, I am sure you’ll pick up some great health tips
To your success and to your health,
Raymond
P.S. I should write them and tell them to come up with some form of forced continuity program – like getting on an auto-ship program for their supplements, signing up for newsletters, SOMETHING! 
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NEWS FEED
Mark,
Preaching to the choir baby
Yeah, I don’t believe in diets either, I just believe in a “healthy lifestyle”.
The problem with diets is that there’s a start… and there’s an end. And that’s the problem for most folks. People diet, do well, lose 10 pounds, whatever. But as soon as the “end” comes, they are off and go nuts!
They gain those 10 pounds (and then some) right back. What’s the point?
Healthy lifestyle is a constant effort – one that I’ve been working on for the past 10 years, since I got turned onto lifting.
So why the *@*(D! am I doing this? A few reasons…
1. I realize that extreme measures can result in some gratifying results in the short run – I am heading off to Hawaii with Iva in a few weeks and wouldn’t mind looking my “best”.
2. In a sense support Iva, who started a week or so before me. How can I empathize with her, support her, and even at times be critical of her if I haven’t gone down this journey? It’d be unfair of me. (And please… don’t anybody start with the dreaded examples of like, “You don’t need to kill someone to know it’s wrong bluh bluh bluh…”
3. It’s a challenge. I like testing my willpower. I like putting my body (and more importantly, my mind) through challenges. What most don’t realize is that working out (i.e. go to the gym) takes one thrust of effort). You go to the gym and you do it. That’s it.
But dieting is an ongoing challenge of your willpower. You have to constantly tell yourself to eat this but don’t eat that, etc.
So there ya have it.
Rest assured that I do lead a healthy lifestyle (85~90% of the time). Now, back to my protein shakes.
Raymond
P.S. Thank you for your thoughtful words.
Wow, Mark said “If you really think about, dieting is like non-traditional business vehicle such as network marketing. The vehicles themselves do not work. What really works is what a person wants to be.” And that is quite a revelation! Right-on!
Raymond,
Have fun with your diet. I have my opinions about diets. Americans get fatter each year. Every year hundreds of new books are published on dieting. Yet, as a nation, over 30% of all adults are obese. I am not talking fat. Can you say OBESE!
Do you remember the movie Super Size Me”? I could not even watch the entire movie because it grossed me out so bad.
If you really think about, dieting is like non-traditional business vehicle such as network marketing. The vehicles themselves do not work. What really works is what a person wants to be.
I come from a family with 4 children. Everyone including my parents are fat. All are always on some crazy diet. I have the same genes yet I don’t weigh much more than I did when I graduated from college. Come to think about it, I have weighed between 175 and 185 lbs since 8th grade without dieting. I see myself only as a skinny person with a well toned body.
I eat extremely well. We eat mostly organic minimally processed foods. My typical breakfast is whole grain super porridge (oats, millet, rice, beans, rye, buckwheat, etc) topped with home made kefir milk (fermented). We never eat skim or fat-free anything. We eat grass fed free range beef and lamb. Cage free chicken and eggs. We try to follow a diet outlined in the old testament of the Bible. No bottom feeder fish or pork.
I have my bad habits. I drink a cup of coffee every day. Occasionally I drink wine. I love gourmet dark chocolate.
I forgot to add one key ingredient to my skinny body-I am an ultra distance runner. I am sure the long miles that I have logged in over the past 32 years have something to do with me be able to so much. The key is still my decision to be skinny.
Have fun and be fit.