“Attraction Marketing” Just Won’t Cut It, It’s Time for “Chaos Marketing”

Attraction Marketing is based on the idea of making yourself sooo valuable that people come chasing after you – for whatever you have to offer and willing to pay you the price you may demand. You do so by providing tremendous value while asking for nothing in return. But of course, you have SOOO much more value and that’s why they come back to you.

This has worked for a while (just take a look at all the “FREE boot camp/report/audio/newsletters/what-have-you” being offered today. Just do a search for just about any product/service driven term and you’re bound to find websites touting “opt-in here for your free ____“.

I mean, heck, I am guilty of it myself.  Just take a look to the right and you’ll see my “opt-in” box, my shameless attempt at getting you to opt-in for some free info in the hopes that you’ll like it and then hand over the deed to your house or something to that effect.

The Downfall of “Attraction Marketing“

Attraction Marketing has been working great and the reason why is pretty obvious.  You help others and therefore “attract” them to you.  However, the good times can only last so long…

Those who have built businesses based on this Attraction Marketing concept will need to revamp their business model in preparation for the end of these “good times”. As a matter of fact...»

Why am I convinced that Attraction Marketing will no longer be enough as a business model? Simple, for two poignant reasons:

1. With the increase in competition, more and more Joes, Bobs, and Marys are coming up with their own “free” stuff all for the sake of attracting prospects – the very same prospects YOUR free stuff is trying to attract.
2. In tune with #1, the potential customers at large are getting conditioned to expect FREE, from everybody.  And if you don’t give it to them for free, they know they can get it from someone else.  OUCH.

You see, these two reasons will slow down your business growth like no other.  Your power to “Attract” will continue to dwindle and each “lead/prospect/customer” you have become that much more valuable.

I Say It’s Time for a Change, It’s Time for Chaos Marketing

Sorry to seem all gloom and doom.  Believe me, when this hit me I was practically paralyzed with fear and dismay.  I mean, that’s what much of my business based on!  And now, being forced to face the future, I am looking at the prospect of it getting EXTREMELY hard to continue my business model next to impossible.

That is… unless I think of something else.  And that’s when my brain went to work thinking of a new model, the wave of the future, the idea that’ll dethrone Attraction Marketing.  And that’s when it hit me.  Chaos Marketing.

I haven’t fully developed this idea quite just yet so bear with me…

Before I explain what this is, first think about all the different products you’ve downloaded or received for free.  How many of them have you actually digested completely?  Do you remember each and every single one of those products you did digest?  What about the ones you didn’t even touch?

Odds are, you can barely recall 20% of those products you’ve downloaded.

Let me take a step further.  What about all the products you’ve purchased during your purchase frenzy? Bear in mind all the upsells, cross-sells, one-time-offers, downsells, special promotions that you absolutely couldn’t say “no” to.  How many of those products you purchased did you go through?  How many of them by name do you remember?

People Don’t Consume What They Buy!

Would it shock you to learn that most folks who buy self-help products can’t help themselves (pun intended).  They think that the mere act of “purchasing” whatever it is that they purchased is all they needed to accomplish their goal.  They buy purely out of emotions and 2 minutes after they’ve purchased it, they get a sense of satisfaction.  They feel “relieved” thinking that they just solved their problems.

Much of those things they buy just sit there… gathering dust.

So it’s up to you and me… to sell these same products to them once again.

The Foundation (and Potential) of Chaos Marketing

How Chaos Marketing works is that it encourages your existing customers to buy the same product from you, again, and again, until they finally manages to digest it and reap the full benefit from it.  After all, that’s what you want right?  To get them the full benefit of what you promised them.

So you sell the same product to the same customer.  Now… be fair and give the person a chance to digest it first.  But if he doesn’t, say 6 months later, it is absolutely your responsibility to sell the same product to him again.  It’s your duty as a marketer to get him to digest your product.  And so what if you make a few bucks in the process?

Think of the potential of this idea.

Potential of CM is Limitless...

Think of all your customers and think about how many of then have actually digested your product through and through.  Very few of them…  This is good news because that means there are that many more customers that need your “prodding“; that need to purchase the same item from you again (and again, and again…)  And you’ll easily, double, triple, quadruple the life-time value of your customer.

And that my friend, is Chaos Marketing – here to boost your business when Attraction Marketing breathes its last dying breath.

Now go forth and prosper.  And look for my full Chaos Marketing Manifesto coming out soon for $19.95 which I’ll gladly sell to you again and again because you won’t read it after buying it!

Raymond Fong

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