Archive for Internet Marketing

Nov
04

How to Hire Contractors

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I sort of umm… got “inspired” (if you can call it that) the other day to share with you my thoughts on the proper protocol for hiring contractors (thoughts because I haven’t yet implemented this for myself but will definitely from here on out.)

First, a bit of a background on this “inspiration.”

I’ve hired plenty of contractors during my career as an entrepreneur and some have been pleasant and some well, have been anything BUT.

And I look back at well at the NOT so pleasant experiences and ask myself, “Why did they SUCK?”

On TimeThey mostly sucked not because the designer wasn’t talented (I tend to do okay finding good talent, and frankly, I am more for just getting ish done than seeking perfection), but had more to do with being on time and frankly DOING the things they said they were going to do.

Simply put, accountability.

So I asked myself, “Why was that such a pain? What could I have done differently that would’ve maybe made them more accountable?” And I think I got it.

See, I was used to paying folks upfront – I guess I hold people to higher expectations and just figure they’d appreciate the money (and trust) upfront.

Well f**k that. No more.

This is the new protocol I am going to try:

  1. I will only make a deposit (say… maybe 10~25%) through a medium where I can get my funds back with relative ease if I have to (i.e. PayPal).
  2. Decide what exactly he/she needs from ME that could potentially hold him/her up (so I can commit to getting that to him/her asap)
  3. Decide on a reasonable deadline (being considerate of #2) – this becomes the “soft deadline”
  4. Decide on a absolute deadline where if what was promised does NOT get delivered in its entirety to the agreed level of expectation BY this time, I WILL ask for a refund and can this project/contractor

Concerning #3, I will also offer a % of a special bonus (on top of the agreed fee) if this deadline is met. After which, that bonus no longer applies.

Also, concerning #1, I am considering using an escrow service.

So that’s my protocol, take it or leave it.

Oh, feedback is welcome. Would love to hear how you do it or have any recommendation to make this a smoother and effective process.

Raymond Fong

P.S. Yes, I am THAT annoyed at other folks holding ME and my business up. No more :)

Categories : Internet Marketing, Misc
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Sep
10

S***ty Customers Need Not Apply

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Okay, so this will ruffle some feathers.

I’m gonna get some hate mail about how I shouldn’t cuss. How I should be PC and say, “Poopy Customers Need Not Apply” instead of use the word “shitty”.

I’m going to get people angry at me for being so front and come across as so mean-spirited and maybe even callous.

Some people will hate on me and say, “But Ray! Customers are ALWAYS right!

Baloney.

Forget that… I’ve gone through my share of customers and I can tell you they are NOT always right.

Don’t get me wrong, I have some AMAZING, absolutely AWESOME clients and customers – kudos to them. I am talking more about the “few rotten apples“.

Behind the Scenes

In an industry where every “guru” at one time or another has been called a “scam” by somebody, one thing we fail to contemplate is… while everyone is busy evaluating us gurus as “scammers”, do we ever give any thought as to how some customers are scammers themselves? They are scamming us gurus.

Let me explain.

And no, it’s not just folks who sing me praises who get my respect. You see, there are folks who also are clients of mine who haven’t, for one reason or another, gotten their full desired results YET. However, they also know that the responsibility to achieve success ultimately rests on them – so instead of blaming everyone else, they take it upon themselves and own up to their own shortcomings.

What I am talking about are customers with

  1. the entitlement attitude
  2. the victim mentality

The Entitlement Attitude

entitlement attitudeThe society, not just “customers” within our industry, is plagued by this disease. They feel like the world, and everybody else, owe them something. They feel that just because they did A, they deserve B.

And if they don’t get hooooo boy, better watch out world! Here comes a tantrum fit! Like little kids they’ll kick and scream, they’ll hold their breath until they turn blue in the face, they’ll cry until they have no more tears.

*shakes head*

We get customers like this sometimes. For whatever the reason, they think that by handing us money for our education, they are entitled to success and riches beyond their wildest dreams.

Never mind that they never even bothered to take off the shrink wrap on our course. They let our course sit, unopened and untouched… right alongside every single other course from every single other leaders they they’ve also never opened.

And when success doesn’t come knocking, their hate-email start flowing. They want nothings short of us to do the work for them and to GET them their success. Because after all… they did buy our course, aren’t they entitled to the same success and riches other (hard-working and ambitious) students of ours got for themselves?

The Victim Mentality

victim mentalityHoo boy, this one gets me going.

You know what I am talking about, the type of folks who blame everybody and everything else for what’s happening in THEIR lives. They abdicate all form of responsibilities for their own lives and instead, seek for forces outside their control to be responsible and to blame.

And they’ll take whatever they can get. They’ll point their dirty little fingers at anything and everyone.

No scapegoat is beyond their reach.

Including us :)

I mean, OF COURSE it’s our fault that you bought our course and never used it which is why you didn’t get any results!

OF COURSE we are a scam because we sold you a course that’s helped many others achieve their success, wealth, and freedom but for whatever reason, it didn’t help you (never mind that it’s the SAME course…)

OF COURSE we are to shoulder the blame for you getting laid off, your wife leaving you, and your dog running away – it makes total sense that our course caused all of that…

But it’s still doesn’t make it okay for you to ROB US (which some have pretty much have done…)

The Real Culprit…

So before you bitch about another product you bought, realize this:

  1. Ultimately, YOU bought it, no one forced you to make that purchase. This is what refund policy is for.
  2. Odds are, assuming you got it from a reputable source, that product has already helped improve others’ lives, and that same product didn’t change. The only thing that’s different between you and your failure to extract success from that product and the person who WAS able to get value from the product, is YOU.

So let’s make a deal. We’ll continue to serve you, educate you, and help you in the manners we know best. And you be honest with yourself (and us) and do your very best to fully leverage our education and pave your path to success.

If you’ve been a loyal good customers, awesome! Heck, even if you’ve never given me a single dime but are living your life with honor, integrity, and dignity, good for you. We’d get along.

But if you are absolutely stubborn at being a s***y customer (or just an a-hole), pleases leave me alone, I don’t want your business, I don’t need your business, and you and I absolutely won’t get along k?

Much love,

Raymond

Wow, what an INTENSE weekend!

I just got done with our first session of the Helping Hands Mastermind, hosted by Jim Yaghi, David Schwind, Fernando Ceballos, and myself, and it was awesome! 5 ambitious and committed entrepreneurs, Kelly Baader, Greg Murrell, Latasha Jones, Ryan Grace, and Zakary Frank flew in from different parts of the country to get together for one intense weekend of masterminding where the four of us help them plan and build out their sales funnel. The experience level varied but the passion of everyone there was all skyrocket high.

We started with dinner on Friday night before hitting the “war room” Saturday at 9 AM. We went ALL day and night on Saturday (we were suppose to end at 7 but umm… ended up not finishing until close to midnight – oops sorry guys!) That’s what happens when you try to cram way too much info and do too much :)

Then we met again on Sunday and just chilled, chatted, goofed around, and did some more masterminding before folks took off to the airport to fly home.

Did everything go perfectly as planned? HELLLLLL no. We had technical glitches, we got sidetracked, we spent too much time talking about people’s USP, we got off schedule, we had problems with the internet. But shiznutz, people were happy and satisfied. Take a look:

Seeing happy faces like that make me happy and smile :) Love helping people who 1. helps themselves, and 2. APPRECIATE being helped (as opposed to being lazy and having an entitlement attitude).

We’re wrapping some more stuff up for these 5 students and adjusting our schedule/plan for the next 2 groups :)

I’ll keep you posted.

Raymond Fong

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